Country Profile: Ireland
In yet another boom year for big shows, the heavy hitters of Ireland’s promoting business remain the same: Live Nation’s MCD Productions and longstanding rival Aiken Promotions. But the market is not just a heavyweight slugfest, with a variety of nimble challengers on the scene, including festival specialist POD and the DEAG/Kilimanjaro Live-backed Singular Artists.
MCD/Live Nation stages Electric Picnic in Stradbally, County Laois, and the pop and hip-hop-leaning Longitude at Dublin’s Marlay Park.
The promoter, which is responsible for Oasis’s reunion shows at Croke Park next August, has also handled a packed schedule of headline blockbusters this summer, including Taylor Swift, Coldplay, and AC/DC Croke Park shows and plenty of arena, theatre, and club concerts.
Meanwhile, Aiken Promotions’ seven Springsteen shows in Dublin, Belfast, Cork, and Kilkenny, across two separate visits in 2023 and 2024, mean that the artist sold around 300,000 tickets in the calendar year – on an island of just over 7m inhabitants.
The promoter also brought Rammstein to the RDS Arena Dublin in June and took a hand in several festivals with POD: In The…
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