Global Promoters Report 2024

Country Profile: Ireland

In yet another boom year for big shows, the heavy hitters of Ireland’s promoting business remain the same: Live Nation’s MCD Productions and longstanding rival Aiken Promotions. But the market is not just a heavyweight slugfest, with a variety of nimble challengers on the scene, including festival specialist POD and the DEAG/Kilimanjaro Live-backed Singular Artists.

MCD/Live Nation stages Electric Picnic in Stradbally, County Laois, and the pop and hip-hop-leaning Longitude at Dublin’s Marlay Park.

The promoter, which is responsible for Oasis’s reunion shows at Croke Park next August, has also handled a packed schedule of headline blockbusters this summer, including Taylor Swift, Coldplay, and AC/DC Croke Park shows and plenty of arena, theatre, and club concerts.

Meanwhile, Aiken Promotions’ seven Springsteen shows in Dublin, Belfast, Cork, and Kilkenny, across two separate…

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