We want our money, Google tells SFX
The financially challenged EDM powerhouse owes $64,000 for DoubleClick advertising services – and Google intends to collect
News By | 15 June 2016
SFX Entertainment’s attempts to retroactively scrap an advertising agreement with Google have been met with a stern rebuttal by the internet giant’s lawyers, who have announced their…
SFX Entertainment’s attempts to retroactively scrap an advertising agreement with Google have been met with a stern rebuttal by the internet giant’s lawyers, who have announced their intention to pursue the nearly US$64,000 owed by the bankrupt dance music conglomerate to Google’s DoubleClick ad-serving service.
SFX argued in a court filing on 3 June that, as then-subsidiary Beatport “no longer requires or uses the services” provided by Google” – and per section 365(a) of the US bankruptcy code, which provides that a debtor may, “subject to the court’s approval, assume or reject an executory contract or unexpired…