A transparent system based on blockchain would create more opportunities for the whole industry

Katerina Kirillova

Katerina Kirillova, Tickets Cloud

Tickets Cloud founder Katerina Kirillova highlights some of the companies hoping to revolutionise the music business using blockchain technology

Blockchain is a distributed public ledger where any records stored are secure, tamper-proof and available to everyone. Moreover, every transaction is time-stamped and its validity has to be checked by multiple entities within the network.

Essentially, it’s a golden record of the truth that creates trust among multiple parties, which makes this piece of technology capable of replacing an intermediary in situations when a trusted third party is required.

A number of blockchain-related projects have emerged in the entertainment industry. Each seeks to address the industry’s challenges in its own way, and has developed services to address the needs of the whole event industry: organisers, ticket distributors, customers and musicians. Here are some of the most successful projects – and the problems in the…

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