MSG reveals high-tech London venue plans

The US entertainment group has bought land for a new large-scale venue, to be based on its futuristic MSG Sphere concept, in "one of the world’s greatest cities"

MSG Sphere will take what’s happening inside the building and broadcast it on the exterior

London is to get a striking new large-scale music and entertainment venue courtesy of Madison Square Garden Company (MSG), its first outside the US, IQ can reveal. The venue will be based on the groundbreaking MSG Sphere concept unveiled yesterday in New York and LA.

MSG Sphere – which will debut at the American venue giant’s new 18,000-seat arena in Las Vegas when it breaks ground this June – aims “to make concertgoers part of the experience” through what MSG describes as “game-changing technologies that push the limits of connectivity, acoustics, video and content distribution”.

High-tech innovations include a sound system that individually targets each seat, ensuring everyone hears the same performance, no matter their location, and – most strikingly – ultra-HD video screens that stretch…

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