See Tickets expands European presence with Paylogic buy

Vivendi has grown its European ticketing network with the acquisition of Paylogic from LiveStyle, adding 5m+ sales and taking the fight to the likes of Eventim and TM

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French media giant Vivendi, the parent company of See Tickets, has acquired Netherlands-based Paylogic, putting in motion ambitious plans for what is calls a “global ticketing network spanning Europe and US”.

Paylogic – previously owned by LiveStyle/SFX Entertainment, and acquired by Vivendi/See for an undisclosed sum – is, along with Ticketmaster, CTS Eventim and Ticketpoint, one of four main players in the Dutch ticketing market, according to the International Ticketing Yearbook 2017. According to Vivendi, the company sells more than five million tickets annually in more than ten countries.

The acquisition of Paylogic means Vivendi now has ticketing operations in the UK and US (See Tickets), France (Digitick), the Netherlands, Spain, Belgium and Germany, employing more than 500 people and projected to sell 20m+ tickets a…

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