New Rocket-backed platform Peex turns fans into mix engineers

Peex, a new service that aims to “improve the connection between fans and artists” by enabling audiences to create their own five-channel mix of live shows, has officially broken cover following a multi-year trial and development period.

A two-part offering, Peex comprises twin platforms: Peex Live, which enables fans to create their own five-channel mix of the live concert sound via a piece of wearable technology, the rX, and an app; and Peex ReLive, which allows artists to sell audio downloads of live shows.

The upcoming launch of Peex follows testing at more than 60 live shows at 14 venues. ReLive will come first, with “iconic live shows available from an A-list artist” ready to download soon, with rX wearable receivers due to go on sale later this summer.

The platform has a fan in Sir Elton John’s Rocket Music Management, whose CFO, Mike Dawson, comments: “Over the last three years, Rocket has worked closely with the team at Peex as they’ve developed their technology to improve the fan experience at live gigs, and we’re eager to see it go to market.

“In our partnership with Peex, we see a disruptive technological breakthrough that has incredible potential to generate new income streams for musicians, artists, venues and labels alike. All of us at Rocket love Peex and we are genuinely excited about how it’s going to change the experience of live music for the fans.”

“All of us at Rocket love Peex and we are genuinely excited about how it’s going to change the experience of live music”

Peex Live’s mixer splits the sound heard by the audience hearing into five adjustable channels, which can then by controlled in app to mix the live concert sounds in real time. The rX is provided with a set of earbuds that allow some ambient sound to still be heard, although any standard 3.5mm-jack headphones be used with the device.

Peex ReLive, meanwhile, provides music downloads in the same five-channel mixable format. The company says it is partnering with “selected artists” to offer downloads of previous live shows in the proprietary mixable format.

The Peex app will be available to download on Android and iOS in the near future.

Graham Tull, chief technology officer and co-founder of Peex, says: “We’re delighted to unveil Peex. Through focusing on adding genuine value both to music fans and the music industry ecosystem, we’ve invented new music technology that we’re all very proud of and believe will revolutionise the live music experience. Artists, labels and venues will all benefit from a closer dialogue with their audience via the Peex app.

“We’re looking forward to putting Peex into action with our upcoming partnerships, including A-list talent. It’s sure to be a game-changer for fans, artists and the live music experience.”

Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.