Insomniac acquires half of Alda Events
Alda, the Amsterdam-based company behind leading EDM events including AMF, New Horizons and more, has partnered with Pasquale Rotella's Insomniac
News By IQ | 17 October 2018
Insomniac, the US promoter behind dance music festival powerhouse Electric Daisy Carnival (EDC), has closed a deal to acquire a 50% stake in Dutch rival Alda Events.
Majority Live Nation-owned Insomniac has produced more than 2,000 events since 1993, including EDCs in North America, Japan, China and Mexico and Nocturnal Wonderland, the US’s longest-running EDM event. Amsterdam-based Alda, meanwhile, is behind events including A State of Trance in Utrecht, New Horizons in Germany (a JV with CTS Eventim) and Amsterdam Music Festival, the Netherlands’ largest indoor music festival.
The acquisition, terms of which were not disclosed, will see the two companies “expand the dance music scene to a broader international audience, bringing their brands around the globe and expanding their footprint in Europe, Asia and the United…
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