PE-backed Nordic powerhouse All Things Live launches

Private-equity firm Waterland has rolled ICO, Friction, Atomic Soul, Blixten & Co and Maloney Concerts into a new pan-Scandinavian company, set to sell 1m+ tickets a year

News By | 12 December 2018

ICO promoted Katy Perry's Witness tour in Denmark © ICO Concerts

Waterland Private Equity, a Netherlands-based multinational investment firm, has acquired six leading Scandinavian promoters and agencies, bringing them together under a new company described as “the new independent market leader in Nordic live entertainment”.

All Things Live – comprising ICO Concerts and ICO Management and Touring (Denmark), Friction and Atomic Soul Booking (Norway) and Blixten & Co and Maloney Concerts (Sweden) – has a combined annual revenue of €85 million and around 70 employees across the three countries, according to Waterland,…

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