‘A lot of good things are happening’: Sweden market report
Despite challenges posed by high taxes, club closures and the fall-out from several sexual harassment scandals, demand remains high for live music in Sweden
Feature By Adam Woods | 13 February 2019
Politically idealistic, economically sturdy, and with a knack for a bittersweet pop song, Sweden is the kind of country other European nations might easily envy. Who wouldn’t want to futuristically lead the world in cashless payments, or be the planet’s biggest exporter of pop music per head?
But to imagine Sweden doesn’t have everyday problems of its own is to succumb to an unrealistic stereotype.
Last year, for example, Sweden became the first country to lose a music festival – its biggest, no less – to a rape scandal, after reports of four rapes and 23 sexual assaults at Bråvalla’s 2017 event forced organiser FKP Scorpio to shelve it for 2018, and then scrap the tainted brand entirely.
Meanwhile, in November 2017, performers including Zara…
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