Switzerland market report: positive signs
As the world’s live entertainment giants continue to gain footholds in the lucrative Swiss market, some established operators are noticing a strain on ticket sales
Feature By Adam Woods | 28 May 2019
Probably the gravest thing you can say about Switzerland as a live music market is that it has all manner of first-world problems. It’s a fact that not every Swiss ticket sells and not every show is a hit.
But in a market of just 8.5 million people, where a vast mass of concerts and festivals nonetheless turned over CHF576m (€515m) in 2017 [source: PwC], saturation will always be a threat.
It’s also true that a market that has traditionally…
You've used your free article this month
Continue reading with a free account, or subscribe for unlimited access to all of our news, features and reports.
