‘It meant so much to them’: Inside Saudi’s first music fest
Jeddah World Fest was a turning point for Saudi's forgotten youth, says Roqu's Robert Quirke: "I have never before in my life seen an audience so joyous and grateful"
Feature By | 8 August 2019
On 18 July, Irish media company Roqu Media International achieved what many never thought possible: it staged a major, ticketed music festival, with big-name international headliners, in Saudi Arabia – arguably marking the kingdom’s emergence as a bona fide new market for live music in the Middle East.
The sold-out Jeddah World Fest took place at King Abdullah Sports Stadium in Jeddah, and featured performances from 50 Cent, Janet Jackson, Chris Brown and Steve Aoki.
Westmeath-based Roqu has now been awarded a…
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