New event formats emerge as Swedish cap. limit sticks

From country escapes to hotel stays, Swedish events company Jubel has explored new ways of bringing live events to fans as the country’s 50-person limit remains in place

Traditional Midsummer festivities ostly took place online this year © Folkbildarn/Wikimedia Commons

Jubel, an independent live events company in Sweden, has found novel ways to host shows during the coronavirus crisis, as a strict 50-person capacity limit looks set to stay in place for the near future.

Sweden has taken a different approach to many others in its handling the coronavirus pandemic, neither implementing a full lockdown or a blanket event ban. However, many promoters have reported similar struggles to elsewhere, as stringent capacity limits have been in force since mid-March.

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