Gaming platform Roblox steps up interest in music
Roblox is upping its involvement in music, teaming up with EDM label Monstercat, opening a virtual concert venue and appointing a dedicated head of music
News By IQ | 29 July 2020
Game creation platform Roblox has announced a partnership with Marshmello label Monstercat and appointed a global head of music, as the company makes moves in the music space.
In April, Roblox, a tween-friendly virtual gaming/social media platform, became the latest gaming platform to create a virtual concert venue, hosting an in-game live stream of the Lady Gaga-curated benefit concert One World: Together at Home.
(adsbygoogle = window.adsbygoogle || []).push({});
Roblox users could complete quests based on the concert and wear free virtual merchandise, such…
You've used your free article this month
Continue reading with a free account, or subscribe for unlimited access to all of our news, features and reports.
