New study shows physical events more important than ever
A report by UTA IQ finds that 96% of American consumers are planning their return to live shows, but that virtual events will remain popular
News By IQ | 25 June 2021
UTA IQ, United Talent Agency’s research, data and analytics division, has released the findings of a study of consumer sentiment about live and virtual events as the end of Covid-19 restrictions approach.
For Virtual + Reality: The Future of Digital & Live Entertainment in a Post-Pandemic World, UTA surveyed consumers in the US about their post-pandemic plans, finding that online events will augment and supplement, rather than replace, in-person experiences as live events return.
Joe Kessler, global head of UTA…
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