Sage takes naming rights for ASM’s Gateshead arena
Opening in 2024, the 12,500-capacity venue will form the centrepiece of a £260 million regeneration scheme
News By James Hanley | 27 January 2022
ASM Global has unveiled tech giant Sage as the naming partner for its Newcastle Gateshead Quays arena and conference centre development in the UK.
Opening in 2024, the 12,500-capacity arena is the centrepiece of a £260 million regeneration scheme which will include a conference and exhibition centre, restaurants, a hotel and large areas of ‘outdoor realm’ and performance space on the same site.
The development will be the North East’s largest business and entertainment district, welcoming more than one million visitors annually…
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