LN-owned Secret Sounds buys Kicks Entertainment

Australian event management company Kicks Entertainment founded Spilt Milk, Warehouse Festival and Foreshore Festival

Spilt Milk, Ballarat
Spilt Milk, Ballarat © Mackenzie Sweetnam

Secret Sounds, the Live Nation-owned promoter behind Australian festivals Splendour in the Grass and Falls Festival, has acquired Kicks Entertainment. Kicks is a premier Australian event management company which founded Foreshore Festival, Warehouse Festival and flagship festival Spilt Milk.

The latter has sold out within minutes every year since its 2016 debut and has since expanded to three locations, Canberra, Ballarat and Gold Coast.

Financial terms of the deal between Secret Sounds and Kick Entertainment have not been disclosed.

“As festival…

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