Montreux Jazz Fest chief maps out expansion plans

Mathieu Jaton discusses the festival's triumphant comeback, potential winter spin-off and his ambitions to strengthen the brand worldwide

Ambiance at the 56th Montreux Jazz Festival 2022
Montreux Jazz Festival 2022 © Emilien Itim

Montreux Jazz Festival CEO Mathieu Jaton has told IQ of his global ambitions for the brand following the Swiss institution’s most-well attended edition yet.

Held from 1-16 July, the festival’s 56th edition attracted an estimated 250,000 fans for a bill comprising over 450 free events, along with 70 paying concerts by headliners including Nick Cave & The Bad Seeds, Bjork, John Legend, Maneskin, Robert Plant & Alison Krauss, Van Morrison, Stormzy and Diana Ross.

“It was totally amazing, what a comeback!…

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