Montreux Jazz Fest chief maps out expansion plans

Montreux Jazz Festival CEO Mathieu Jaton has told IQ of his global ambitions for the brand following the Swiss institution’s most-well attended edition yet.

Held from 1-16 July, the festival’s 56th edition attracted an estimated 250,000 fans for a bill comprising over 450 free events, along with 70 paying concerts by headliners including Nick Cave & The Bad Seeds, Bjork, John Legend, Maneskin, Robert Plant & Alison Krauss, Van Morrison, Stormzy and Diana Ross.

“It was totally amazing, what a comeback! Everything was perfect from beginning to end,” says Jaton. “The weather was exceptional, tickets sales were better than ever and the number of people coming onsite for all the free activities was amazing.

“We had a lot of concerns before the festival about having to…

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