Montreux Jazz Fest chief maps out expansion plans
Mathieu Jaton discusses the festival's triumphant comeback, potential winter spin-off and his ambitions to strengthen the brand worldwide
News By James Hanley | 21 July 2022
Montreux Jazz Festival CEO Mathieu Jaton has told IQ of his global ambitions for the brand following the Swiss institution’s most-well attended edition yet.
Held from 1-16 July, the festival’s 56th edition attracted an estimated 250,000 fans for a bill comprising over 450 free events, along with 70 paying concerts by headliners including Nick Cave & The Bad Seeds, Bjork, John Legend, Maneskin, Robert Plant & Alison Krauss, Van Morrison, Stormzy and Diana Ross.
“It was totally amazing, what a comeback!…