Ticketmaster enables event organisers to issue NFTs

Event organisers who sell live events tickets on Ticketmaster now have the ability to issue NFTs (non-fungible tokens) before, during and after live events.

According to the ticketing giant, the new digital feature provides fans with the opportunity to extend their live event experience through digital keepsakes that can be shared online or activated to access unique loyalty rewards, VIP engagement opportunities and more.

To mint these collectable NFTs, Ticketmaster has partnered with Flow, a blockchain operated by Dapper Labs…

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