Q&A: Russia’s Pop Farm on starting over with a new business
In an exclusive interview, the Pop Farm founders tell IQ how they went from processing €10m in refunds to launching a new promoting company outside of Russia
News By Lisa Henderson | 2 March 2023
Russian promoter Pop Farm has rebranded and relocated, as Putin’s ruthless invasion of Ukraine continues into a second year.
Formerly based in Moscow, Pop Farm promoted artists including Ed Sheeran, Imagine Dragons, Billie Eilish, Twenty One Pilots, Royal Blood, Kasabian, The Prodigy, Arctic Monkeys and Foals, and organised the international festival, Bol.
Founders Andrey Samorukov and Dmitry Zaretsky have now launched their new promoting business, Honeycomb, headquartered in the Serbian capital of Belgrade and already operating in more…
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