Music Venue Trust seals Coca-Cola link-up
The drinks brand will support the UK grassroots community through a series of activities, starting with a 13-date tour by singer Casey Lowry
News By James Hanley | 9 August 2023
The Music Venue Trust (MVT) has announced a new partnership with Coca-Cola which will see the drinks brand support the UK grassroots community through a series of activities.
The link-up will commence with a series of gigs organised by the charity, which represents more than 900 UK venues and has secured a 13-show headline run by indie-pop singer-songwriter Casey Lowry.
The tour will kick off at Moles in Bath on 27 September and conclude on 23 October at Camden’s KOKO.
“This is the start of an incredibly important partnership with Coca-Cola which we hope will bring support to grassroots music venues right across the country,” says MVT CEO Mark Davyd. “Every local community deserves access to an excellent live music experience right on their doorstep. This project…