Jarred Arfa talks building IAG’s ‘all-star team’
The Independent Artist Group executive speaks to IQ about the AGI/APA merger and shares his vision to take the full-service agency forward
News By James Hanley | 14 November 2023
Independent Artist Group (IAG) EVP, head of global music, Jarred Arfa has opened up on the company’s ambitions to establish itself as “the premier alternative agency option worldwide”.
IAG was launched earlier this year following the merger of US-based talent agencies Artist Group International (AGI) and Agency for the Performing Arts (APA), in a move that further intensified competition in the international live music agency landscape, which had been largely consolidated by just four companies – CAA, Wasserman,…
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