Global Promoters Report 2023: Germany

Promoters discuss a market characterised by rising costs, extreme saturation, and unpredictable demand for all but the most star-powered events

CTS Eventim's Rock am Ring, Germany
CTS Eventim's Rock am Ring, Germany

In the memorable assessment he provided to IQ last year, Rammstein and Robbie Williams promoter Scumeck Sabottka of MCT Agentur gave the German market short shrift. “It’s shit,” he said. “The really big and hot things still sell, but the middle bit is really struggling.

In the memorable assessment he provided to IQ last year, Rammstein and Robbie Williams promoter Scumeck Sabottka of MCT Agentur gave the German market short shrift.

“It’s shit,” he said. “The really big and hot things still sell, but the middle bit is really struggling. And that is the important bit, because we don’t just live on cake, we live on bread. And all the bread is gone.”

This year, Sabottka hasn’t drastically revised his view. “It…

You've used your free article this month

Create a free account to read 3 articles per month, or subscribe for unlimited access.

Create a Free Account Subscribe

Related Content

Back to top