Montreux Jazz boss targets ‘iconic destinations’
After expanding the brand to Japan, China and Brazil, CEO Mathieu Jaton reveals what is next on the cards for the iconic festival
News By James Hanley | 24 June 2024
Montreux Jazz Festival (MJF) chief Mathieu Jaton has revealed he is eyeing up “iconic destinations” for the brand’s continued international expansion. The iconic Swiss festival returns to the Lake Geneva shoreline from 5-20 July this year.
However, Jaton and the team are also exploring further overseas spin-offs following the festival’s successful debut in the US in Miami, Florida, earlier this year.
MJF has previously held international editions in Tokyo, Japan, Suzhou, China and Rio de Janeiro, Brazil. And…
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