Cities up stakes for A-list tours in tourism push
The economic benefits of tours by superstars such as Coldplay and Taylor Swift are making them prime targets for investment
News By James Hanley | 9 July 2024
As A-list tours become increasingly hot commodities in cities’ efforts to boost tourism, it has emerged the Western Australian government paid A$8 million to subsidise two Coldplay concerts.
The band played two nights at Perth’s Optus Stadium – their first gigs in Western Australia since 2009 – in November 2023 as part of their Music of the Spheres World Tour, in what was hailed as a “major tourism coup” for the country’s fourth most populous city.
Presented by the WA government, through…
You've used your free article this month
Continue reading with a free account, or subscribe for unlimited access to all of our news, features and reports.
