‘Bulgaria is open for international stadium shows’

FEST Team founder and CEO Stefan Elenkov has told IQ that the Bulgarian market is open for international stadium shows.

Founded in 2012, the Sofia-based full-service promoter organises festivals such as the Sofia Solid series, Hills of Rock Festival, and Spice Music Festival, and has worked with artists including Arctic Monkeys, Iron Maiden, Tom Jones, Lenny Kravitz, Franz Ferdinand, Editors and Pantera.

This year, FEST Team realised a long-standing ambition of expanding into stadium shows with international artists, promoting concerts with the likes of Ed Sheeran and Andrea Bocelli at the National Stadium in Sofia.

In the past decade or so, Bulgaria has hosted just a handful of stadium concerts by international acts such as Imagine Dragons (2023), Roger Waters and Bon Jovi (2013) and Guns…

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