Living legends: Chris Bray on ASM-Legends future
The combined company’s newly appointed president of Europe tells IQ about the merger process and their hopes going forward
Feature By IQ | 23 May 2025
It’s been nine months since the US-headquartered premium experiences company Legends completed its blockbuster $2.3bn acquisition of venue management giant ASM Global.
Here, Chris Bray, the company’s newly appointed president of Europe for the combined Legends and ASM business, tells IQ about the merger process and their hopes for the future.
The merger completed last August – what have you been focusing on in the European Business?
It’s been a busy and intense six months since the acquisition.…
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