‘The premier partner’: Legends Global takes flight

Legends and ASM Global have officially merged as Legends Global, with CEO Dan Levy and Europe President Chris Bray outlining their vision for the newly combined company in an exclusive interview with IQ.

Building on Legends’ August 2024 acquisition of venue specialist ASM, the rebrand is billed as creating the “premier partner to the world’s greatest live events, venues and brands”.

Together, its network encompasses more than 450 venues worldwide, and the business is geared up to deliver a fully integrated solution of premium services with a white-label approach in what ex-Meta executive Levy hails as a “huge opportunity”.

“I’m very excited about the two companies coming together,” Levy, who joined premium experiences giant Legends in spring last year, tells IQ. “Live entertainment is such a…

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