Messina Touring Group recounts 25 years at the helm
Promoter to Taylor Swift, George Strait, Kenny Chesney, the AEG-affiliated company looks back on its 25-year legacy
News By Hanna Ellington | 3 February 2026
Messina Touring Group (MTG), Taylor Swift’s primary promoter, is celebrating 25 years in the business this year.
The AEG Presents-affiliated promoter, founded by Louis Messina in 2001, has grown from a Florida startup to a global powerhouse, representing the likes of Taylor Swift, George Strait, Kenny Chesney, and Ed Sheeran over the years.
Built to offer an independent alternative to corporate promoter models of the 1990s, Messina formally launched with a Kenny Chesney’s nearly 100-show No Shoes, No Shirt, No Problems…
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