‘My success is only the success of my clients’: The agent in today’s live sector
CAA's Emma Banks and Mother Artists' Natasha Gregory sat down with IQ at The Great Escape to talk about the changing agency landscape
News By Ciaran Donnelly | 14 May 2026
The role of the agent is shifting fast, according to Natasha Gregory of Mother Artists and Emma Banks of CAA, who spoke at Brighton’s The Great Escape conference to delve into how the job of an agent continues to evolve, and what is driving success in the live sector at the moment.
Speaking on a panel hosted by ILMC managing director Greg Parmley, both agents argued that the job has moved far beyond deal‑making and diary‑management. Instead, they said,…
You've used your free article this month
Continue reading with a free account, or subscribe for unlimited access to all of our news, features and reports.
Already have an account? Sign in
