Korean gov’t unveils €1.7m fund to boost indie K-pop acts globally

The new state-led initiative will provide 10 small- and mid-sized agencies with funding to help with overseas expansion and concerts

82MAJOR
82MAJOR are among the first beneficiaries © PR HOUSE 501

South Korea’s government has launched a €1.7 million funding initiative to boost K-pop agencies into overseas markets, helping to fortify the genre’s global growth.

The country’s Ministry of Culture, Sports and Tourism and the government-backed Korea Creative Content Agency have created a support programme for small and mid-sized agencies, in an effort to promote the sustainable growth of the K-pop industry.

Under the initiative, dubbed the ‘Global Leap Forward Support’ project, the ministry will provide 10 agencies with…

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