Columbia marketing exec Toni Wallace joins UTA
The role will focus on "cultivating holistic, long-term relationships" between United Talent-represented musicians and brands, says the agency giant's latest hire
News By IQ | 7 February 2017
United Talent Agency (UTA) has hired branding expert Toni Wallace, most recently senior director of strategic marketing at Columbia Records, as head of music brand partnerships.
Wallace – who at Columbia headed up artist and brand partnerships for the west coast of the US, working with artists including Snoop Dogg, Pharrell Williams, John Legend and Jack White – will work with the agency’s commercial and marketing departments to “harness the creative power of UTA’s talent roster to create new business opportunities for agency-represented…
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