Backstreet Boys livestream pulls in 45m viewers
The free livestream performance was the highest-attended livestream concert by an international artist on Chinese platform WeChat
News By James Hanley | 29 June 2022
A free livestream performance by the Backstreet Boys attracted a record-breaking 45 million viewers in China via Tencent’s WeChat app. Broadcast last Friday (24 June), the two-hour show was recorded at Rock Lititz Studio, Pennsylvania, US.
Sponsored by Lincoln and produced by 24/7 Productions, it reached 10m viewers within its first half hour and was the highest-attended livestream concert on the platform by an international artist.
The show incorporated a special guest appearance from Westlife, broadcast from Smock Alley in Dublin. Directed…
You've used your free article this month
Continue reading with a free account, or subscribe for unlimited access to all of our news, features and reports.
