Werchter chief toasts biggest festival summer yet
Live Nation Belgium CEO Herman Schueremans says the Rock Werchter effect is already being felt across the wider market
News By James Hanley | 7 July 2022
Rock Werchter founder Herman Schueremans says the success of this summer’s Belgian festival season is helping to stimulate ticket sales across the board.
Boasting a star-studded line-up headed by Pearl Jam, Metallica, Imagine Dragons, Red Hot Chili Peppers, Twenty One Pilots and The Killers, Belgium’s biggest festival sold out in record time in February this year.
Held from 30 June to 3 July in Festivalpark in Werchter, organisers shifted 67,000 combi-tickets and four lots of 21,000 one-day tickets…