Werchter chief toasts biggest festival summer yet

Live Nation Belgium CEO Herman Schueremans says the Rock Werchter effect is already being felt across the wider market

Rock Werchter, Belgium
Rock Werchter 2022 © Ben Houdijk

Rock Werchter founder Herman Schueremans says the success of this summer’s Belgian festival season is helping to stimulate ticket sales across the board.

Boasting a star-studded line-up headed by Pearl Jam, Metallica, Imagine Dragons, Red Hot Chili Peppers, Twenty One Pilots and The Killers, Belgium’s biggest festival sold out in record time in February this year.

Held from 30 June to 3 July in Festivalpark in Werchter, organisers shifted 67,000 combi-tickets and four lots of 21,000 one-day tickets…

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