Mad Cool on improving the customer experience
The Spanish festival claims it has made good on its previous commitment to "offer the best experience for the community of music fans”
News By IQ | 20 July 2022
Mad Cool director Javier Arnáiz has spoken to IQ about how the festival has continued to improve its customer experience. The Live Nation-backed festival took place in Madrid between 6 and 10 July, with more than 160 acts including headliners Metallica, Florence and the Machine and Stormzy.
The recent edition took place over five days instead of three as part of “a commitment to offer the best experience for the community of music fans”.
Since launching in 2016, Mad Cool has…
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