Richard Branson announces new US Virgin Fest

The festival, set to debut in 2019, will feature "diverse music acts, cutting-edge technological experiences … and a commitment to sustainability", says Branson

News By | 17 October 2018

Branson (centre) with Nervo at the launch party © Bob Riha Jnr/Virgin

Virgin Group founder Richard Branson has announced the launch of Virgin Fest, a new “multi-experiential” music festival set to debut in the US in 2019. Virgin was formerly involved in the UK’s V Festival, promoted by Live Nation, Metropolis Music, MCD Productions and SJM Concerts.

V debuted in 1996 as twin festivals in Hylands Park, Chelmsford, and Victoria Park in Warrington, with headliners Pulp, Paul Weller and Elastica. The northern England leg moved to Leeds in 1997, before settling in Weston…

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