Q&A: Russia’s Pop Farm on starting over with a new business

Russian promoter Pop Farm has rebranded and relocated, as Putin’s ruthless invasion of Ukraine continues into a second year.

Formerly based in Moscow, Pop Farm promoted artists including Ed Sheeran, Imagine Dragons, Billie Eilish, Twenty One Pilots, Royal Blood, Kasabian, The Prodigy, Arctic Monkeys and Foals, and organised the international festival, Bol.

Founders Andrey Samorukov and Dmitry Zaretsky have now launched their new promoting business, Honeycomb, headquartered in the Serbian capital of Belgrade and already operating in more…

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