Gadget abc swoops for Swiss festival

The Zurich-based full-service agency has announced it has secured a majority stake in the Stars in Town Schaffhausen festival

Christof Huber, Yourope
Christof Huber

Switzerland’s Gadget abc Entertainment Group has secured a majority stake in the Stars in Town festival. The Swiss festival attracts around 60,000 visitors a year over two weekends to Schaffhausen’s Old Town.

Switzerland’s Gadget abc Entertainment Group has secured a majority stake in the Stars in Town festival.

The Swiss festival attracts around 60,000 visitors a year over two weekends to Schaffhausen’s Old Town. It will now become part of Gadget’s extensive festival portfolio, which also includes OpenAir St.Gallen, SummerDays Festival Arbon, Seaside Festival, Unique Moments at the National Museum Zurich and Radar Festival.

The companies have partnered for many years, with all contact partners, as well as management and company headquarters, set to remain unchanged in the wake of the…

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