Rock in Rio’s 40th anniversary draws 730k fans

Rock in Rio bosses have given an update on the brand’s expansion plans after its 40th anniversary edition in Brazil pulled in 730,000 fans across two weekends.

Held at the Olympic Park in Rio de Janeiro, from 13-15 & 19-22 September, the festival’s headliners included Travis Scott, Imagine Dragons, Katy Perry, Ed Sheeran, Shawn Mendes, Avenged Sevenfold and Mariah Carey, as well as the likes of Evanescence, Ne-Yo, Deep Purple, Charlie Puth and Hollywood star Will Smith.

Roberta Medina, EVP of Rock World, the company behind the biennial event, trumpets the 2024 flagship as a “tribute to the ability that music and culture have to unite people in peace and harmony and to show new possibilities”.

“It was a peaceful event, where thousands of people…

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