Rock in Rio’s 40th anniversary draws 730k fans
The Brazil event's founder Roberto Medina and Rock World EVP Roberta Medina speak to IQ about the brand's global plans
News By James Hanley | 23 September 2024
Rock in Rio bosses have given an update on the brand’s expansion plans after its 40th anniversary edition in Brazil pulled in 730,000 fans across two weekends.
Held at the Olympic Park in Rio de Janeiro, from 13-15 & 19-22 September, the festival’s headliners included Travis Scott, Imagine Dragons, Katy Perry, Ed Sheeran, Shawn Mendes, Avenged Sevenfold and Mariah Carey, as well as the likes of Evanescence, Ne-Yo, Deep Purple, Charlie Puth and Hollywood star Will Smith.
Roberta Medina,…