ABBA Voyage hands huge boost to UK economy

ABBA Voyage has delivered a £1.4 billion (€1.7bn) boost to the UK economy since launching in 2022, according to music market development agency Sound Diplomacy.

Almost three million tickets have been sold for the show since it debuted at the purpose-built 3,000-cap ABBA Arena in London’s Queen Elizabeth Olympic Park in May 2022, under the direction of producers Svana Gisla and Ludvig Andersson and director Baillie Walsh.

The show stars the Swedish pop icons in avatar form, backed by a live band.…

You've used your free article this month

Continue reading with a free account, or subscribe for unlimited access to all of our news, features and reports.

Subscribe Create a Free Account

Already have an account? Sign in