Live Nation ME seals ‘Egypt’s biggest partnership’

The promoter has signed a "landmark" deal to bring global talent to the New Administrative Capital and establish the city as an ents hub

New Administrative Capital © Abdelrhman 1990

Live Nation Middle East has secured a “landmark alliance” to bring international talent to Egypt’s new administrative capital city.

The promoter has joined forces with the Administrative Capital for Urban Development (ACUD) and domestic ticketing platform TicketsMarche in a “groundbreaking” partnership agreement aimed at establishing the city – located about 60km east of Cairo – as an entertainment hub.

The plan includes hosting 10-plus major concerts and events in 2025, spotlighting venues such as People’s Square, Nation’s Park and the Green…

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