Dubai’s Coca-Cola Arena makes AI investment

Dubai’s Coca-Cola Arena has announced an investment in digital technology and artificial intelligence (AI) to launch new features aimed at elevating the live experience.

The new digital initiatives, which include “AI-powered personalisation, immersive seat selection and seamless purchasing”, will debut ahead of Danish rock band’s Michael Learns to Rock’s concert at the 17,000-cap venue on 27 April.

The first phase of the rollout is led by an AI-powered WhatsApp channel, enabling “real-time engagement, ticketing assistance, frictionless navigation and…

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