‘The premier partner’: Legends Global takes flight

As Legends and ASM Global launch a new era, CEO Dan Levy & president, Europe Chris Bray share their vision exclusively with IQ

News By James Hanley | 10 September 2025

L-R: Dan Levy & Chris Bray
L-R: Dan Levy & Chris Bray

Legends and ASM Global have officially merged as Legends Global, with CEO Dan Levy and Europe President Chris Bray outlining their vision for the newly combined company in an exclusive interview with IQ.

Building on Legends’ August 2024 acquisition of venue specialist ASM, the rebrand is billed as creating the “premier partner to the world’s greatest live events, venues and brands”.

Together, its network encompasses more than 450 venues worldwide, and the business is geared up to deliver a fully…

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