Sand, steel & Shakira: Behind the historic Copacabana mega-show

Veteran promoter Luiz Oscar Niemeyer tells IQ what it took to welcome 2 million people for the latest instalment of the Rio series

News By Hanna Ellington | 22 May 2026

Shakira in Brazil
Shakira at Copacabana Beach © Bonus Track

Veteran promoter Luiz Oscar Niemeyer has given IQ the inside scoop on what it took to deliver the biggest show by a Latin artist in history, Shakira’s one-night stand at Brazil’s famed Copacabana Beach.

Taking place earlier this month (2 May), Shakira’s show was the third iteration of the Todo Mundo no Rio (Everyone in Rio) annual series of megaconcerts. The series is a collaborative effort between Niemeyer’s company, Bonus Track, and the city of Rio de Janeiro,…

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