‘LatAm is delivering a lot’: Bonus Track doubles down on Brazil’s live sector
Brazilian live leader Luiz Oscar Niemeyer tells IQ about reviving festivals and venues to help strengthen the country’s touring market
News By Hanna Ellington | 29 May 2026
Fresh off drawing millions to Copacabana Beach, Bonus Track’s Luiz Oscar Niemeyer tells IQ how the company is doubling down on Brazil’s live entertainment market, with festivals, venues, stadium shows, and major infrastructure projects all on the agenda.
The president & CEO of the independent promoter has a lot of moving pieces this year, with interests spanning large-scale shows, curated festivals, artist management, and venue revival.
“Latin America is delivering a lot,” he tells IQ. “There are…
You've used your free article this month
Continue reading with a free account, or subscribe for unlimited access to all of our news, features and reports.
