Protect Group targets booking anxiety as live events face shorter sales windows
The company says its Refund Protect product is helping promoters, venues, and ticketing platforms convert fan demand earlier in the sales cycle
Promoted By Ciaran Donnelly | 28 May 2026
Protect Group is positioning its Refund Protect product as a response to what it describes as a growing commercial challenge across live entertainment: booking anxiety.
The company says rising ticket prices, longer planning windows and greater uncertainty in consumers’ lives are changing the way fans make purchase decisions. While demand for live events remains strong, Protect Group argues that more fans are hesitating at the point of checkout, creating pressure for promoters, venues, ticketing platforms and rights holders.
The issue…
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