Seat Unique partners with Trip.com to power global experiential tourism
The global alliance will bring together the premium hospitality platform and the Singapore-headquartered travel service provider
News By Hanna Ellington | 14 July 2026
Premium hospitality platform Seat Unique Group has announced a global partnership with travel service provider Trip.com Group to offer live events, hospitality, and VIP experiences to travellers worldwide, as the music tourism trend only continues growing.
The partnership will see the new category of premium live events listed across Trip.com Group’s platforms, providing customers with more than 500,000 official packages across major music tours, live events, and sporting experiences.
It marks Seat Unique’s first major expansion into the…
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