Land of the rise in fun: Why booming Japan is such a tough market to crack
Japan is dominated by domestic acts. But the addition of new venues post-2020 could provide opportunities for international artists in the world's second-biggest market
Feature By Adam Woods | 12 August 2019
‘Big in Japan’ was a term, in the 80s and 90s, for modestly successful American and European acts that found slightly unlikely mega-stardom in the Land of the Rising Sun. It wasn’t an insult, exactly – who wouldn’t want to be big in Japan?
– but it was often used sneeringly, whether directed at Mr Big, the early-90s rock supergroup who still hop up into the big leagues every time they touch down at Narita International Airport, or Scatman…
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