Green Guardians 2026:
You.Smart.Thing.

Audience travel is consistently one of the largest and hardest parts of an event’s carbon footprint to influence, made by thousands of small individual decision

By IQ | 1 September 2026

The Problem Audience travel is consistently one of the largest and hardest parts of an event’s carbon footprint to influence, precisely because it happens outside the venue’s control, in thousands of individual decisions made before anyone arrives.

Event operations teams didn’t have the tools and data to address the challenge – both for operations and sustainability. For fans, the journey is the first part of the live experience that influences their mood upon arriving on site. Ingress experience…

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GREEN GUARDIANS 2026:

AEG Presents

Attacking the struggle of waste management through careful planning and thorough on-site implementation of our industry-leading recycling system led to us breaking records

Rotterdam Ahoy

Ahoy is located in a socially and economically disadvantaged neighbourhood, where residents and businesses face a range of interconnected challenges

Echoes of Earth

The Octo Jones was a circular stage created by Echoes of Earth using recovered, recycled, reused, and rented elements across its construction and production

Dutch Barrier Services

Cees Muurling of Dutch Barrier Services wanted to create a barrier system that best suited the needs of tours, festivals, venues, and events

Johan Cruijff ArenA

Beef is a major source of greenhouse gases, so with our catering partner, Levy Europe, we looked for alternatives

Stagetruck

Stagetruck believe in green innovation and moving forward as a business. So it seemed like a logical next step to establish an electric fleet as soon as we could

UBS Arena

Sending compostable materials to landfills releases methane, a potent greenhouse gas produced when organic materials break down without oxygen

Øyafestivalen

Øyafestivalen’s sustainability work is not just about our overall goals or documentation of our footprint

Festival Estéreo Picnic

Together with Páramo Impacta and Grupo Argos, we replaced traditional water-based counterweights with approx 85 tonnes of cement and 55 tonnes of sand, eliminating the use of nearly 140,000 litres of water

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