Indie Champions 2024:
Fource

Anthony Jouet founded Fource in 2011, after finding himself working in Prague as a consultant in-house promoter at the city’s O2 Arena.

By IQ | 9 June 2025

Anthony Jouet founded Fource in 2011, after finding himself working in Prague as a consultant in-house promoter at the city’s O2 Arena.

“I felt there was a gap in the market, but I was frustrated to be tied to arena shows, so I told my boss, Jacob Smith, and between us we set up Fource to specialise in artist development,” he explains.

The idea was a success and, in 2017, Fource opened a second office in Warsaw, Poland.

“Our business model is based on artist development. So usually, we begin at club level with the artists that we decide to work with. And then we develop them in the market and work with all the possible venues in town up to arena level. 95% of what…

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