Indie Champions 2024:
Fource

Anthony Jouet founded Fource in 2011, after finding himself working in Prague as a consultant in-house promoter at the city’s O2 Arena.

By IQ | 9 June 2025

Anthony Jouet founded Fource in 2011, after finding himself working in Prague as a consultant in-house promoter at the city’s O2 Arena.

“I felt there was a gap in the market, but I was frustrated to be tied to arena shows, so I told my boss, Jacob Smith, and between us we set up Fource to specialise in artist development,” he explains.

The idea was a success and, in 2017, Fource opened a second office in Warsaw, Poland.

“Our business model…

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