Indie Champions 2024:
Mercury Concerts

After the Mercury relaunch in 2014, the first tour saw Guns N’ Roses playing 14 dates across South America. Other acts promoted by the company include KISS, Aerosmith, Rush, Ozzy Osbourne and Bon Jovi.

By IQ | 16 June 2025

Following T4F’s IPO in 2011, Jose Muniz ended his 12-year tenure at the business and went on to join XYZ Live, a company owned by media empire ABC group, which seemed to be a good project with lots of potential.

However, after one year, it tanked, and he decided it was time to bring back Mercury Concerts – a company he founded in 1980 before selling to OCESA in 2000.

After the Mercury relaunch in 2014, the first tour saw Guns N’ Roses playing 14 dates across South America. Other acts promoted by the company include KISS, Aerosmith, Rush, Ozzy Osbourne, Bon Jovi, David Gilmour, Deep Purple, Scorpions, Judas Priest, Megadeth, and Pearl Jam.

Unsurprisingly, given that roster of talent, Mercury is also the owner of Monsters Of Rock…

Looking for full access?

Enjoy unlimited access to all digital content by subscribing to IQ

Subscribe

Share this

INDIE CHAMPIONS 2024:

MCT Agentur

MCT was formed in 1984 by Die Toten Hosen manager Jochen Hülder, Rough Trade Booking Germany chief Dietrich Eggert, and tour manager Scumeck Sabottka.

Bird On The Wire

Bird On The Wire was conceived by Clémence Godard and Tim Palmer in 2009, who met at a concert at the now closed Bardens Boudoir in London.

Fource

Anthony Jouet founded Fource in 2011, after finding himself working in Prague as a consultant in-house promoter at the city’s O2 Arena.

Marauder

Rev. Moose and his partners formed Marauder in 2015 “to work with people in music who fell between the cracks of the existing American industry.”

Move Concerts

Move Concerts was formed ten years ago in what was essentially a rebranding and restructuring of promoter Phil Rodriguez’s various enterprises, Water Brother Productions, Evenpro Group, and XYZ.

One Fiinix Live

The coronavirus pandemic was the driver behind Jon Ollier creating agency One Fiinix Live. The company launched in November 2020, and for the first few months, its sole employees were Ollier and Emma Davis.

evenko

One of Canada’s largest independent promoters, evenko produces nearly 1,600 music, family, and sports events throughout Quebec, the Atlantic provinces, and the eastern United States on an annual basis.

Cap-Cap Produccions

Xavi Manresa established Cap-Cap Produccions in 1988, driven by his passion for bringing punk, hardcore, and alternative music to the forefront of the Iberian peninsula’s live music scene.

Gérard Drouot Productions

Founded by Gérard Drouot in 1986, Gérard Drouot Productions (GDP) has become a pillar of concert production in the French music industry.

Untitled Group

Identifying a gap in the market, music entrepreneurs Michael Christidis, Christian Serrao, Filippo Palermo, and Nicholas Greco self-funded the first Beyond The Valley festival in 2014.

Primary Talent International

Celebrating its 34th year in the agency business, Primary Talent International boasts an eclectic roster of over 450 clients spanning all genres.

Karsten Jahnke Konzertdirektion

The company was officially founded in 1962 by Karsten Jahnke, who finally turned his hobby of promoting concerts into a business.

Toutpartout

Currently celebrating its 30th anniversary, Toutpartout began life in the bedroom of Steve Thomassen when he was in his final year of a visual arts degree at university, with his mother acting as his secretary.

Crosstown Concerts

With 19 full-time staff across Bristol, London, Cardiff, and Oxford, and dozens of freelancers, Crosstown has organised around 600 shows this year.

Greenhouse Talent

Founded by Pascal Van De Velde in 2005, Greenhouse Talent has become the largest indie concert promoter in Benelux, with 50 employees across Belgium and The Netherlands organising around 1,500 events annually.

Destroy All Lines

Destroy All Lines was formed 20 years ago, but up until 2016 was primarily a nightclub promoter that actively toured around ten artists a year.

Runway Artists

Having been made redundant by ATC Live early on in the pandemic, Matt Hanner persuaded a handful of his clients to take a punt on him going solo.

Alter Art

Alter Art is the largest independent promoter of festivals and concerts in Poland, with a history that dates back over 25 years when it was launched by Mikołaj Ziółkowski.

LS Events

Launched in 2004 by Jim King and later joined by Dave Grindle, Loud Sound made its name in the UK festival industry.

MOST POPULAR

Related Content

Incom-Parra-ble: Memo Parra’s 30 years in music

IQ learns more about the remarkable journey of the director of international events at Mexico's OCESA, the world's third-biggest promoter

Feature 17 January, 2024

Living La Vida Local: Latin America market report

IQ visits some of the diverse territories that make up the vibrant, ever-expanding Latin American tour circuit

Feature 17 June, 2024

Deft punk: Barnaby Harrod’s ten live lessons

IQ discovers the key lessons learned by the Madrid-based Mercury Wheels/Live Nation promoter during his fascinating career

Feature 23 April, 2024

Back to top